Art Direction & Creative Strategy

I. CAMPAIGN & MARKETING CONCEPT DIRECTION

ServiceDescriptionPrice (CAD)
Campaign Core ConceptCentral idea, theme, and message for a campaign$280
Visual Direction for CampaignVisual tone, mood, references, style guidance$300
Promotional Campaign Concept PackConcept + visuals + messaging outline$480
Multi-Platform Campaign DirectionAdapted concept for posters, social, web$900 – $1,200

II. BRAND & PRODUCT CONCEPT STRATEGY

ServiceDescriptionPrice (CAD)
Brand Concept DefinitionBrand idea, positioning, and personality$300 – $500
Product Concept DirectionConceptual framing for a product or line$250 – $450
Collection / Drop ConceptDirection for a themed release or collection$300 – $900
Naming & Tagline DirectionConcept-driven naming ideas & tone$150 – $350

III.ART & CREATIVE DIRECTION

ServiceDescriptionPrice (CAD)
Art Direction BriefVisual direction document for creatives$350 – $650
Moodboard & Reference SystemCurated visual language & references$300
Visual World-BuildingCohesive visual universe for a project$500 – $1,200
Creative Direction ReviewFeedback & refinement on existing concepts$350

IV. CREATIVE STRATEGY

A. Commercial / Product Market

ServiceDescriptionPrice (CAD)
Product Launch ConceptConcept framing for market release$300 – $800
Sales Narrative & MessagingStorytelling for conversion & clarity$250 – $600

B. Art, Culture & Creative Market

ServiceDescriptionPrice (CAD)
Art Project ConceptConceptual framework for an art project$250 – $600
Exhibition / Zine ConceptTheme, narrative flow, presentation logic$350 – $900

C. Digital & Content-Driven Projects

ServiceDescriptionPrice (CAD)
Content Series ConceptDirection for multi-post or episodic content$250 – $700
Digital Campaign NarrativeStory structure across digital platforms$400 – $1,000

D. Retail Store & Physical Space Strategy

ServiceDescriptionPrice (CAD)
Retail Brand ConceptCore concept & positioning for a physical store$300 – $700
In-Store Visual DirectionVisual tone for space, signage, and displays$350 – $900
Customer Experience FlowConceptual journey from entry to checkout$300 – $800
Campaign Concept for RetailSeasonal or promotional retail campaign idea$250 – $600
Visual Marketing StrategyStrategic direction for visuals based on customer psychology & goals$350 – $900
Advertising Visual GuidanceGuidance on ad visuals, hierarchy, and attention flow$300 – $800
Promotion & Discount StrategyConceptual planning for discounts, bundles, and offers$250 – $700
Promotional Copy DirectionHeadline ideas, tone, and message structure (can long-form copywriting)$200 – $500
Campaign Optimization ReviewReview & improvement suggestions for existing campaigns$200 – $450

V. STRATEGY DOCUMENTS & PRESENTATION

ServiceDescriptionPrice (CAD)
Concept Deck (5–10 pages)Clear presentation of ideas & direction$300 – $900
Creative Strategy SummaryWritten strategy + visual notes$250 – $600
Pitch Concept PackageConcept + structure for pitching$400 – $1,200